360sociable Site Sonar Web Tracking
Track anonymous or known leads and customers from the very first point of contact. Use information gathered to create highly targeted automated nurturing campaigns that lead to more conversions and increased revenue. Shorten your sales cycle and reach out to leads with unique personalized content based on their needs and interests.
Discover information about anonymous leads and which pages on your website gain the most interaction.
Organize automated campaigns using information collected through actual lead interaction.
Communicate with each qualified lead based on real time data about their individual needs and interests.
Application Features That help you Discover, Organize, and Communicate with your customers!
Visitor Tracking - Gain insight into anonymous website visitors and how they interact with your site. Analyzing your SONAR reports will show you where anonymous leads are going on your site. This enables you to build a personal profile of each lead based on their unique IP address and browser identity before they sign up or provide their contact information.
Website Optimization - View a snapshot of website hits, clicks over time and your top links in real time. From the SONAR dashboard, learn which parts of your website are most popular and most effective. Analyzing this information helps you optimize your website, landing pages and social media pages to make them more engaging.
Personal Profiles - Build full profiles for each contact using data collection forms and behavioral tracking. All contact data, activity and history is automatically collected and stored in personal profiles. Gathering detailed information helps you create personally targeted campaigns for each lead, which increases effectiveness and enables you to build a stronger personal connection.
Lead Scoring - Automatically tag and score contacts based on which site categories they visited. Identify qualified leads by tracking which pages they visit and which actions they take. Lead interaction and activity is automatically collected, saving you time and providing you with personalized details so you can build better campaigns.