What is Retargeting
How Does Search Retargeting Work? Search retargeting is similar in working mechanics to retargeting because you only show a display advertisement to users after they have taken a specific action. In the case of retargeting it is when the user has previously visited the client's website. With search retargeting a display advertisement is only shown if the user has previously searched for a keyword or keyword phase that is being specifically targeted by the client.
Here is an Example:
A user visits a search engine and conducts a search. The search happens to be for a keyword that is included in the campaign's keyword list. When the user is done searching they leave the search engine and surf around the Internet. As they visit websites they are a candidate to be shown a display advertisement for this campaign based on their previous search history.
For instance, a person searching for "weekend hotel deals in Chicago" (lets assume that this keyword phase is in the campaign's keyword list) has shown interest and intent and is now a qualified potential customer that will be shown a display advertisement on the client's behalf.