The strategies of marketing have changed and continue to evolve in order to accommodate the latest technologies accepted today. So what should business owners be aware of and have open thoughts to? Following are a few strategies I believe a business owner can easily incorporate to greatly increase sales and recognition.
Transparency In The Now
This is simply recognizing and respecting both the growing power and the influence of your audience. Ultimately, it is not about the greatest stories or the best fictional accounts, it is about the businesses that give an accurate (transparent) and real time (in the now) announcement of what is of the highest interest to your customers and prospects.
Recognizing The "Technology" Available In Marketing
In days past, business owners were somewhat successful by having a Facebook page or a contact list to email blast their message to. In today’s world, it is essential for you as a business owner to not only recognize the technologies available (digital world) but also use this technology to convey your transparency in the now, enhancing your business.
To help transform your business, you need to continuously ask yourself: How can I be more personal in the digital world to grow my business? How can I be more geographically targeted using the digital world to grow my business? How can I make my business more relevant using the digital world? How can I best use Automation?
Ultimately we can all "Win". Consumers win by receiving honest, respectful and accurate communications. Business owners can win by growing out of the typical Facebook page and email blast. Those owners which adapt past the typical likes, shares, tweets, and CTR's; and instead utilizes greater amounts of consumer data, provides customers and prospects avenues for faster adoption and opt-ins', reduces scheduled communication times (monthly newsletter and posts), can now shift their thinking to include how I can increase or drive sales in the next hour or next lunch or next shift or next....