By: Kevan Lee
To HASHTAG or NO HASHTAG?
- Twitter – 2 hashtags seems to be best
- Facebook – hashtags may actually decrease engagement
- Instagram – 11 or more hashtags per post gets the most engagement
- Pinterest – hashtags are not recommended
The 29 most common social media rulesAfter digging into a bunch of research from thought leaders and influencers, I found there seemed to be a set of social media rules that most could agree on. Here’s the list of 29 social media rules most commonly mentioned by the pros.
(Thanks to HubSpot, TollFreeForwarding and Gryffin, Rebekah Radice  ,Chris Brogan, and Outbound Engine for their great resources and inspiration on these social media rules.)
For all social networks
1. Share several times a day, but space out your posts every few hours.
2. Respond to all comments as quickly as you can.
3. Know the art of the hashtag. 1 hashtag is fine. 10 hashtags are not.
4. Always keep the 80/20 rule! Entertain and inform your audience first, sell to them second.
5. Use first person plural when talking about your company brand (We, Us).
6. Don’t automatically direct message people that follow you.
7. Don’t use all 140 characters. Give people room to retweet with a reply.
8. Don’t hijack another company’s hashtag.
9. Don’t buy followers.
10. Don’t stuff your tweets with keywords.
11. Don’t Like your own post.
12. Don’t post or tag photos of fans, customers, or employees without permission.
13. Don’t tag people or pages that aren’t relevant to your post.
14. Don’t ask for Likes, Comments, or Shares.
15. Personalize your connection requests. Tell them WHY you’re connecting.
16. Once connected, send a “welcome” message.
17. Don’t join groups and immediately start selling yourself.
18. Don’t ignore the more professional tone of the network.
19. Always +mention users when commenting on their posts.
20. When sharing a post, always add your own commentary to it first.
21. Share to Circles to target your content.
22. Use Google+ formatting for your text—bold, italics, and strikethrough.
23. Don’t neglect to provide good descriptions for your pins.
24. Always link back to the original source and give credit.
25. Don’t use images that have nothing to do with your clickthrough content to get more pins or clicks.
26. Don’t pin just your own material.
Instagram27. Don’t ask people to follow you or use hashtags like #tagsforlikes – it’s unprofessional.
28. Don’t overgram. No one likes their feed filled up with one user.
29. Use hashtags for your brand appropriately. The golden number of hashtags is 11.