Matt McGee on December 20, 2016 at 12:21 pm
Latest Pew e-commerce research also shows that 80 percent shop online, but buying isn't a frequent occurrence for most.
It’s no secret that the cellphone has had a huge impact on commerce — whether online or in-store. More than three years ago, we were writing about “showrooming” — when consumers research products in-store but buy online — and more recently we’ve talked about “webrooming” — the flip side of that.
The latest e-commerce report from Pew Research Center offers new data on how shoppers are using their cellphones, and not just for product research but also for purchasing. A survey of almost 4,800 US adults conducted in late 2015 shows that about 80 percent have bought something online, and just over half of all US adults have made a purchase via their cellphones.
The cellphone continues to play an important role in bridging online and offline shopping. Pew asked its panel how they use cellphones while shopping in physical stores. The most common reply was calling or texting someone for shopping advice. After that, 45 percent said they look up product reviews/information on their phone, and the same number said they use their phones to look for better prices online.