But, in today’s media landscape, consumers rely on not one but many information sources. Pew Research
Center also confirms that most Americans, including the growing number of tech-savvy adults, use a blend of
both new and traditional sources to get their information.
Ok, so how does this affect the traditional 4 P’s?
I believe that the 4 P’s have evolved into: Personal Connection, Public Engagement, Pervasive Coverage and Price Performance.
Business owners’ have always known that establishing a personal relationship with customers is absolutely crucial. This is true now more than ever before. Mobile and social technologies have disrupted mass media and traditional business models.
How are you, or what is your plan, to establish and carry forward your personal connection with your customers?
Today, Business owners must do more than reach out to their customer with just a printed coupon or direct mail piece. Businesses will see an increased level of sales and branding success if they understand how to involve their customers, employees and partners in the conversation.
Are you, and/or how are you engaging in a Two –way conversation to build credibility, brand value and awareness?
Future Blog to discuss Pervasive Coverage and Price Performance.
Here’s to a very successful 2015!